After nearly a decade in corporate America, Sarah Spoto made the leap to create Badii, a bathing culture brand inspired by her transformational experience living in Switzerland. We talk about how to make sense of broken systems and accountability, how anger can bring clarity, and why wellness should be an everyday ritual, not a luxury.
In this week’s episode, I sit down with Sarah Spoto, founder of Badii, a bathing culture brand inspired by her transformational experience living in Baden, Switzerland. After nearly a decade in corporate America, Sarah made the leap to create something of her own — a shift fueled by burnout, hard lessons about politics and bias, and a deep desire to center wellbeing, community, and the joy of everyday rituals.
What I’ve always admired about Sarah — even back in business school — is how rooted she seemed in her own lane, without bending to others’ definitions of success. She’s carried that through to Badii, a business built on nourishing relationship to self, to nature, and to one another. Along the way, she’s discovered principles that feel missing in the U.S.: ways of caring for ourselves that are inseparable from how we care for each other.
Our conversation moves between the realities of corporate life and the possibility of something different — one that asks us to stop perpetuating what isn’t working and instead return to what’s essential: health, connection, and a deeper sense of care.
We talk about:
Learn more about Badii → badii.life
Sign up for the Badii newsletter → badii.life/subscribe
Listen to the Badii Talk podcast → Spotify | Apple
Follow Badii on Instagram → @badii.life
Follow The Truth Is on Instagram → @thetruthispod
Follow The Truth Is on TikTok → @thetruthispod
Hosted by Kathryn Flaschner
Edited by Dan Croll
Music by Will Savino → wsavino.com
Visual Identity by Sarah Gainer & Jonathan Bush
Advised by Natalie Tulloch