Wilfredo Perdomo is building DESTINO — a wellness-focused micro resort and retreat concept in the Catskills — and bringing eight years of brand building, a Cuban-American upbringing, and a deeply spiritual outlook into something entirely his own. Leaving a corporate career to bet on yourself is an initiation, and this conversation lives inside that. A talk about divine action, the ego that shows up when you build in public, and the realization that presence with the people we love was never something we could afford to defer.
Wilfredo Perdomo is the founder of DESTINO, a wellness-focused hospitality and lifestyle concept he's building in the Catskills. As a Cuban-American raised by immigrant parents, his foundation is rooted in working hard, creating beauty with what you have, and making people feel genuinely welcomed. He spent eight years working with Drew Barrymore, most recently as president of Barrymore Brands — building products with heart and creating things people truly connect with. Now he's bringing all of that into something entirely his own: a micro-resort and retreat space centered around wellness, design, nature, and emotional reset. His mission is to make wellness feel accessible and less performative — to give people permission to pause.
Kathryn met Wilfredo during those brand-building years. This conversation is about what it looks like when you take everything you've learned and take a faithful leap into yourself — and what it costs, demands, and opens up when you do.
In this conversation:
Mentioned in this episode: The Surrender Experiment by Michael Singer
Follow Wilfredo: Instagram DESTINO: Instagram Website
The Truth Is: Instagram YouTube
Video production and editing by Anton LaPlume. Music by Will Savino. Visual identity by Sarah Gainor and Jonathan Bush. Guidance and advising by Natalie Tulloch.